The New Insights Africa Life Coach Training

Certification Process

New Insights life coach certification aims to impart and promote a high level of Awareness, Knowledge, Skill and Experience.

The certification process is designed to produce quality life coaches with the necessary capability and confidence to bring Freedom, Confidence and Growth to people from all walks of life
through life coaching.

The life coach certification process consists of
three primary elements:

1. The Code of Ethics:

Trainees are required to read, familiarise themselves with and then sign a declaration binding them to adhere to a simple yet important code of ethics when coaching in accordance with the New Insights life coaching system.

2. Skills Training Theory:

Trainees are required to demonstrate that they have a sound understanding of the theory that is imparted in the skills training programme. This is tested in two ways:


At the completion of each Part of the skills training, the trainee is required to complete and submit a self-test which is then reviewed by New Insights.


The exam is constructed in the same way as the self test assigmnents but covers all seven Parts of the theory and the New Insights coach sales training manual – and requires a maximum of four hours to complete.

The exam may be written at any time after completion of the seven self tests, the code of ethics declaration and at least five of the Session One practice coaching sessions.

It is issued electronically and can be written at the trainee's home or place of work on any week-day that suits.

The pass mark is 70%.

In the event of the trainee failing the exam, it may be re-written after a further two months have elapsed. A maximum of two re-writes are allowed.

3. Practice Coaching Sessions:

Practice coaching is an important part of the certification process as this is where the trainee gets to practice the skills that he or she has learnt – and gets to develop familiarity with the New Insights Life Coaching System.

Session One of the coaching programme (Introduction and goal setting) is, arguably, the one the trainee needs to be most skilled at at the outset of his/her coaching practice as it will determine whether the client signs on for the full programme of coaching. For this reason this session is given greater emphasis.

There are two parts to the Practice coaching:


The trainee is required to complete fifteen separate Session Ones with fifteen different practice clients. Each session needs to be substantiated by a feedback form signed by the client. These forms are reviewed by New Insights. Any points of consistent weakness may need to be addressed before continuing.


The trainee is required to select at least two of the fifteen practice coaching clients who will volunteer to complete the full thirteen session coaching programme. Close family members and/or other trainee coaches or coaches cannot be selected for this purpose.

The coach is required to substantiate each coaching session with a signed client feedback form, and to provide an overall feedback and assessment form for the full programme, to New Insights.

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